TERMS AND CONDITIONS

Last updated: [EFFECTIVE DATE]

These terms are an agreement between [COMPANY LEGAL NAME] ("WildFire", "we", "us") and the business that signs up for our services ("you"). They cover the WildFire website, your account, website hosting, the website builder, the AI editor, and any add-ons you buy from us. By creating an account, checking out or using the services, you agree to these terms. If you're accepting them for a business, you confirm that you're authorized to bind it. Our Privacy Policy explains how we handle personal information.

1. Who can use WildFire

Our services are for businesses, not consumers. You must be at least 18 and give us accurate account, billing and business details, and keep them up to date. You're responsible for everything done through your account. Keep your password and any authenticator app secure, and tell us straight away if you think someone else has used your account.

2. The services

Depending on your plan, we provide: a website built from your existing site, one of our templates or your design brief; hosting of that website at a WildFire address and on your own domain; tools to edit it, including an AI editor; and add-ons such as domain and DNS management, a blog, or local SEO. Your plan, and anything you add to it, is shown at checkout and on your account page. Some add-ons, such as SEO, have their own scope, which we confirm with you in writing before they start.

We work to keep the services available and secure, and we back up your website. We may change, improve or retire features. If a change materially reduces what you've paid for, we'll tell you in advance.

3. Fees and billing

  • Subscription. Plans are billed in advance, monthly or yearly, through our payment processor, Stripe. Your subscription renews automatically at the end of each period until you cancel.
  • Setup fee. Where your plan has a one-time setup fee, it's added to your first invoice.
  • Refunds. Fees, including the setup fee, are non-refundable except where the law requires otherwise or we agree to a refund in writing.
  • Price changes. We'll give you at least 30 days' notice of a price increase. It applies from your next renewal after the notice period.
  • Taxes. Prices exclude any applicable taxes, which you're responsible for.

4. Missed payments

If a payment fails, we'll let you know and give you a grace period to update your payment details. If it's still unpaid when the grace period ends, we may take your website offline until the balance is paid. While a site is offline we keep its files for up to 12 months, after which we may permanently delete them. We'll warn you before we do.

5. Cancelling

You can cancel at any time from your account page. Your website stays online until the end of the period you've paid for, and you can resume your subscription until that date. After it, your website goes offline and we keep its files as described in section 4. We don't give partial refunds for the remainder of a period.

6. Your content

You own the content you give us or create with our tools: your text, photos, logos and business details ("your content"). You give us a non-exclusive, worldwide, royalty-free license to host, copy, store, back up, display, format and adapt your content as needed to provide and improve the services, and to show your website publicly. This license ends when your content is deleted from our systems, apart from backup copies that expire on their normal schedule.

You confirm that you have the rights to everything you publish, including photos and testimonials, and that your content is accurate and lawful. You're responsible for what's published on your website, whoever typed it, including content produced with the AI editor.

7. Acceptable use

You may not use the services, or let your website be used, to:

  • break any law or regulation, or infringe anyone's intellectual property, privacy or other rights;
  • publish fake, purchased or AI-generated reviews or testimonials, or present reviews in a misleading way;
  • make false, misleading or unsubstantiated claims, including about prices, credentials, results or guarantees, or health claims your profession doesn't allow;
  • impersonate another business or person;
  • publish adult, hateful, harassing or violent content, or content that promotes illegal products or services;
  • phish, distribute malware, send spam, or stuff pages with keywords;
  • collect health, medical or other sensitive personal information through our contact forms (see section 9);
  • try to get around our security, limits or content checks, access another customer's account or data, or overload our systems; or
  • resell or sublicense the services without our written agreement.

We may remove content or take a website offline that we reasonably believe breaks these rules.

8. The AI editor

  • Review before you publish. The AI editor generates suggestions automatically. It can make mistakes, and its output may not be unique. Nothing it changes goes live until you publish, and you're responsible for checking it first. Where it doesn't know a fact, it leaves a placeholder for you to confirm.
  • Content checks. We check requests and changes automatically and may block a change or send it to our staff for review.
  • Our AI providers. To answer your requests, we send them and the relevant parts of your website to our AI provider, Anthropic. You agree to follow Anthropic's usage policies, which apply to your use of the AI editor in addition to these terms.
  • Credits. AI requests use credits. Your plan includes an allowance of credits that renews each billing period, and you may be able to buy more. Credits have no cash value, can't be transferred, and aren't refundable. We may set fair-use limits on how many requests you can make.

9. Contact forms

Contact forms on your website send visitors' messages to you by email. They're designed to collect contact details and a short message only. Don't use them, or ask visitors to use them, to send health, medical, payment or other sensitive information. We are not your business associate under HIPAA, and the services aren't designed to store or process protected health information, unless we've signed a separate written agreement saying so.

10. Domains

You keep ownership of your domain. You're responsible for registering and renewing it, and for any registrar fees, unless you've bought our domain and DNS add-on, in which case we manage the parts of it we agree to. We may ask you to prove you control a domain before we serve your website on it.

11. Third-party services

The services rely on third parties, including Stripe for payments, Anthropic for the AI editor, and our hosting and email providers. Their own terms may also apply. We're not responsible for third-party websites, tools or embeds you choose to add to your website.

12. Our property

WildFire's software, templates, designs, documentation and branding belong to us or our licensors. While your subscription is active, you may use our templates and designs on your website. Apart from that, these terms don't give you any rights in them. If you send us feedback or ideas, we may use them without owing you anything.

13. Suspension and termination

We may suspend or end your account or take your website offline if you seriously or repeatedly break these terms, don't pay, or if we need to in order to protect the services, other customers or the public, or to comply with the law. Where it's reasonable, we'll tell you first and give you a chance to fix the problem. Sections 6, 12 and 14 to 18 continue after these terms end.

14. Disclaimers

We provide the services "as is" and "as available". To the extent the law allows, we disclaim all warranties, express or implied, including merchantability, fitness for a particular purpose and non-infringement. We don't promise that the services will be uninterrupted or error-free, or that your website will get a particular search ranking or number of customers.

15. Limitation of liability

To the extent the law allows, neither of us is liable to the other for indirect, incidental, special, consequential or punitive damages, or for lost profits, revenue, data or goodwill. Our total liability arising out of or relating to these terms or the services is limited to the fees you paid us in the 12 months before the event giving rise to the claim. These limits don't apply to your payment obligations or your obligations under section 16.

16. Indemnity

You'll defend and indemnify WildFire against third-party claims, and the resulting losses and costs (including reasonable legal fees), arising from your content, your website or your breach of these terms.

17. Changes to these terms

We may update these terms. We'll post the new version here with a new date and, for material changes, tell you by email at least 30 days before they take effect. If you keep using the services after that, you accept the new terms. If you don't accept them, you can cancel.

18. Governing law and disputes

These terms are governed by the laws of the State of [STATE], without regard to its conflict-of-laws rules. Any dispute will be resolved in the state or federal courts located in [COUNTY], [STATE], and both of us consent to their jurisdiction.

19. General

These terms, together with anything you agree to at checkout or in a written order for an add-on, are the entire agreement between us about the services. If any part is found unenforceable, the rest still applies. If we don't enforce a right, we haven't waived it. You may not transfer these terms without our consent. We may transfer them to a successor of our business. Neither of us is responsible for delays caused by events beyond our reasonable control.

20. Contact

[COMPANY LEGAL NAME]
[POSTAL ADDRESS]
Email: [LEGAL CONTACT EMAIL]
Phone: 385-225-9364